You sell your products and make money. But give something free with it and you will make much more money and have a much more satisfied customer who is likely to return. Yes, everyone loves free stuff. Lead magnets pull in prospects and turns them into customers, leads or clients.

Humans are the most unsatisfied species out there. No matter how much we have, we will always crave for more. And if we find out that we can get more value, or derive more value from one choice instead of another, people will beat a path to your door. So what is this extra something that you can give people? Let us call it value. You can give people more value for the buck. For instance, I’m giving away my book for free, and in return, you’re giving me a way to reach you in the future.

There are a number of different things that you can use as a lead magnet to get more people to come to you. However, let us focus on just a few that any business can do.

Using contests as a lead magnet

Nothing attracts people more than a contest. It’s that chance to win something which pulls them to your brand. And guess what, it doesn’t always have to big.