In marketing, content is everything and content marketing is an important marketing tool that when employed effectively, beats almost any other form of advertising. Any marketing strategy you cook up is only as good as the content you provide. Just having a good looking website is not enough. And neither is spending hours on social media. The only thing that will attract prospects is your content and you want to make it compelling and informative.

There are a number of different ways through which you can share content with your customers, prospects, and website visitors. I'm going to focus on the 2 most popular ones, but there are many others.

Blogging – Content marketing that relies on written information

Hosting a blog is a great way to share content and most businesses host a blog of their own websites. It is one of the most important content marketing tactic you can employ. Some have blogs to give information about their products or explain how their product works, others provide informative content related to their product and or service. However, the most important reason to have a blog is that it provides fresh content on your site and if your content is informative, then it will attract the people you want to sell to.